In an exciting new chapter of his life, Ranbir Kapoor has officially stepped into the entrepreneurial world with the launch of his lifestyle brand, ARKS. The announcement coincided with his 42nd birthday, a moment that generated remarkable enthusiasm among his fans and followers on social media.
As part of the brand unveiling, ARKS shared a mesmerizing visual narrative featuring Ranbir as the brand’s founder. The short video captures the actor in a serene setting, lounging on a lawn while contemplating the brand’s logo and its philosophy. The post included an intriguing caption: “Meet the founder. He’s not on social media.” This playful note hinted at Ranbir’s withdrawal from the online sphere, further piquing curiosity about his new venture.
Ranbir received an outpouring of affection and support from family and loved ones, particularly from his mother, veteran actress Neetu Kapoor. She took to the comments section of the brand’s post to convey her good wishes, saying, “Good luck 🧿🪬❤️.” She also shared ARKS’ video on her own social media, expressing her pride and excitement for her son’s entrepreneurial journey.
Fans too contributed to the celebrations, with heartfelt messages and congratulatory notes flooding in. Comments reflected genuine excitement, with one fan writing, “What a beautiful surprise, happy birthday my all-time favourite rk🤍,” while another added, “Happy birthday Ranbir❤️ and congratulations on the new journey of entrepreneurship🥳🙌.”
The introduction of ARKS marks Ranbir’s venture into the business landscape, leveraging his star power to create a lifestyle brand that aligns with his personal aesthetic and core values. Although specifics about the brand’s offerings are still under wraps, there is keen anticipation for a unique combination of fashion, wellness, and lifestyle essentials.
In a recent podcast with Nikhil Kamath, Ranbir shared insights into his entrepreneurial aspirations, expressing a long-held dream to create a brand in India. He remarked on the lack of accessible global fashion brands and emphasized his passion for lifestyle essentials, despite his apprehension about navigating the Indian market.
As Ranbir embarks on this new journey, fans eagerly await what ARKS has in store, looking forward to witnessing the unfolding of this exciting chapter in the actor’s life. On the work front, Ranbir continues to be busy, with upcoming projects including Nitesh Tiwari’s Ramayana and Sanjay Leela Bhansali’s Love & War.